Gay And Lesbian Tourism: The Essential Guide For Marketing by Jeff Guaracino

Gay And Lesbian Tourism: The Essential Guide For Marketing

Jeff Guaracino

This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.

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Details

ISBN 9780750682329
Genre Business
Copyright Date 2007
Publication Date 29-Nov-07
Publisher Butterworth-Heinemann
Format Trade Paperback
No. of Pages 208
Language English
Rating NotRated
Paper Type Electronic Format Available
BookID 4535

Author: LFWBooks