Helps marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Includes b&w and color examples of advertising.
Details
| ISBN | 9781560239482 |
|---|---|
| Copyright Date | 1999 |
| Publication Date | March 19, 1999 |
| Publisher | Routledge |
| Format | Trade Paperback |
| No. of Pages | 199 |
| Language | English |
| Rating | Not Rated |
| Genre | Finance |