Untold Millions
Secret Truths About Marketing to Gay and Lesbian Consumers
Grant Lukenbill
Helps marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Includes b&w and color examples of advertising.
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Details
| ISBN | 9781560239482 |
| Genre | Finance |
| Copyright Date | 1999 |
| Publication Date | 19-Mar-99 |
| Publisher | Routledge |
| Format | Trade Paperback |
| No. of Pages | 199 |
| Language | English |
| Rating | NotRated |
| Paper Type | Electronic Format Available |
| BookID | 13954 |
