{"id":45118,"date":"2026-09-30T19:19:53","date_gmt":"2026-09-30T19:19:53","guid":{"rendered":"https:\/\/lesbianfunworld.com\/books\/business-not-politics-by-katherine-sender\/"},"modified":"2026-09-30T19:20:43","modified_gmt":"2026-09-30T19:20:43","slug":"business-not-politics-by-katherine-sender","status":"publish","type":"post","link":"https:\/\/lesbianfunworld.com\/books\/business-not-politics-by-katherine-sender\/","title":{"rendered":"Business, Not Politics by Katherine Sender"},"content":{"rendered":"\n<div style=\"font-size: 17px;\">\r\n\r\nKatherine Sender explores the connection between marketing to gay consumers and the politics of gay rights and identity. She disputes marketers&#8217; claims that appeals to gay and lesbian consumers are a matter of &#8216;business, not politics,&#8217; separable from the politics of gay rights, identity and visibility. The gay community, she argues, is not a preexisting group that marketers simply tap into but an imagined community formed through political activism and commercially supported media, and marketing has shaped both GLBT identity and the visibility of gays and lesbians.\r\n\r\n&nbsp;\r\n\r\n<\/div>\r\n\r\n<hr \/>\r\n\r\n<div>\r\n<h2>Details<\/h2>\r\n<table class=\"TFtable\">\r\n<tbody>\r\n<tr>\r\n<td><strong>Title: <\/strong>\u00a0Business, Not Politics<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Author: <\/strong>\u00a0Katherine Sender<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>ISBN: <\/strong>\u00a09780230000000<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Subtitle: <\/strong>\u00a0The Making of the Gay Market<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Genre: <\/strong>\u00a0Business; LGBT Studies\/Social Sciences; Popular Culture<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Subject(s): <\/strong>\u00a0<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Publication Date: <\/strong>\u00a037991<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Original Publication Date: <\/strong>\u00a0<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Publisher: <\/strong>\u00a0Columbia University Press<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Language: <\/strong>\u00a0English<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Format: <\/strong>\u00a0Hardcover<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Pages: <\/strong>\u00a0311<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Rating: <\/strong>\u00a0\u00a0 <\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Notes: <\/strong>\u00a0<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Book_ID: <\/strong>\u00a0118829<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Katherine Sender explores the connection between marketing to gay consumers and the politics of gay rights and identity. She disputes marketers&#8217; claims that appeals to gay and lesbian consumers are a matter of &#8216;business, not politics,&#8217; separable from the politics of gay rights, identity and visibility. The gay community, she argues, is not a preexisting group that marketers simply tap into but an imagined community formed through political activism and commercially supported media, and marketing has shaped both GLBT identity and the visibility of gays and lesbians.<\/p>\n","protected":false},"author":3,"featured_media":46414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4394,4317,4372],"tags":[],"pub_year":[],"class_list":["post-45118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-lgbt-studies-social-sciences","category-popular-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Business, Not Politics<\/title>\n<meta name=\"description\" content=\"Katherine Sender explores the connection between marketing to gay consumers and the politics of gay rights and identity. 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The gay community, she argues, is not a preexisting group that marketers simply tap into but an imagined community formed through political activism and commercially supported media, and marketing has shaped both GLBT identity and the visibility of gays and lesbians.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lesbianfunworld.com\/books\/business-not-politics-by-katherine-sender\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business, Not Politics by Katherine Sender\" \/>\n<meta property=\"og:description\" content=\"Katherine Sender explores the connection between marketing to gay consumers and the politics of gay rights and identity. She disputes marketers&#039; claims that appeals to gay and lesbian consumers are a matter of &#039;business, not politics,&#039; separable from the politics of gay rights, identity and visibility. 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